In class we discussed how stars portray social and ideological values. Oprah Winfrey is a prime example of this. She has several philanthropy projects, including a new girls' school she opened in South Africa, the Leadership Academy for Girls. Oprah is looked up to by regular citizens and celebrities alike.
She has not only made a career for herself, but also jumpstarted the success of several others, including Rachael Ray and Dr. Phil. It's looks as though it's only a matter of time until Dr. Oz has his own show as well.
She has turned little known books into bestsellers through her Oprah Winfrey Book Club. Oprah has her own Midas touch right now.
Oprah embodies success and feminine power. Now she's using her star power to endorse presidential candidate Barack Obama. Tomorrow she will be in Des Moines at a rally with Obama. She's visiting New Hampshire and South Carolina on Sunday. In South Carolina, an Obama rally had to be moved from an 18,000 person venue to an 80,000 seat arean after tickets were snatched up in less then two days.
Even if Oprah's appearance may not result in direct votes for Obama, but her sheer star power has provided loads of media coverage and people coming to see Oprah will hear Obama as well. How her endorsement effects the election has yet to be seen.
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